My Experience: Why Product Affects Marketing, Sales, and Finance. 

Throughout my career, I have been fortunate to experience multiple management roles across marketing, sales, finance, operations, and more. In EVERY role — I was dependent on the PRODUCT.

Sure, it may seem obvious, but how is sales supposed to sell, finance project, marketing market, etc. without knowing when the PRODUCT will be ready?

Product runs your business. Truly think about it…what are we supposed to do without accurate and predictable product timelines? 

So, now what? How about we make better estimates and implement new agile methodologies? Shouldn’t that fix things? 

Ehhhh. Story points, t-shirt sizing, perfect days, expected hours — at the end of the day, they’re all guesses. 

The real solution is in the data that your teams are already creating! This brings FACT to delivery planning. 

Through the data created in tools like Jira, GitHub and Productboard, we can know what product teams are capable of. If we apply past performance to current and upcoming work, we can project more accurate completion dates and allow product teams to set and meet expectations more reliably.

This leads to 3 HUGE outcomes that Product Teams have wanted since the beginning of time (or at least as long as Product Teams have existed):

  1. Driving revenue: setting accurate timelines with revenue teams.
  2. Saving costs: tracking and making adjustments in real-time to hit those timelines.
  3. Increased performance: better planning based on realistic timelines. No more guessing.

Raise your hand if you don’t want to increase performance, save costs, and drive revenue.

That’s what I thought! We ALL are striving for those outcomes every single day. 

Yes, the power of Cardagraph is in the major problems that we solve and how we solve them. But the real power behind this all is the shared experiences we have with each and every product and technical leader out there. We didn’t just stumble upon this idea — we have experienced the pain tremendously. We KNEW there had to be a fix to the mismanagement of product delivery timelines. 

Enter Cardagraph.

Talk soon!

Spencer Jack, Co-Founder +. COO

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